Advertising, – Bing News
Vertical Thinking: Teads’s Todd Tran on finding a “via media” with video advertising
The case for vertical mobile ads has been won. Last year, Snapchat urged marketers and media companies to ditch wide-angle shots and go vertical, and Audi reported a completion rate which was 80 per cent higher when its mobile video ads were designed to be …
TV Advertising, – Bing News
TV And Digital Don’t Mesh Yet; BuzzFeed Can’t Measure It’s Whole Audience
“We are proceeding cautiously, but we think there is an opportunity to try doing things differently,” said Sinclair TV Group VP Steven Pruett to MediaPost’s Joe Mandese. Elsewhere: Fox Networks advanced advertising Prez Joe Marchese said TV’s …
Advertising, – Google News
Mobile Spearheads Digital Video Advertising’s Growth – eMarketer
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Mobile Spearheads Digital Video Advertising's Growth
eMarketer The US digital video advertising market is on pace to nearly double by 2019. This growth will be led by an ongoing shift toward mobile viewing, a host of digital platforms that now prioritize video and a growing assortment of content against which to … |
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